FACTUAL ACTIVITY RECORD · An activity record based on work that took place
Establishing the brand narrative sources of truth
Connecting Why, What, story, fact boundaries, and key terms to content decisions
Purpose
Wiroh needed shared sources of truth so creators and AI could use the same intent, voice, and factual boundaries without reducing the brand to a generic company introduction.
Implementation
Why, What, and the Narrative Story were placed in the Brand Bible, while wording and structural decisions were documented in production guidelines. Separate references define fact, interpretation, hypothesis, fiction, and key terms such as AI Talent and experimental entertainment, with operating guidance linking to each source of truth.
- 正本の文言を逐語的にコピーする必要はありません。媒体や目的に合わせて表現を調整できますが、意味や位置づけを変えてはなりません。
- 物語として構成・演出する創作作品と、起きた事実を残す活動記録を混同しないでください。
- 正本と矛盾する表現や、新しいブランド判断が必要になった場合は、推測で正本を上書きせず、ユーザーへ確認してください。Rendering diagram…
What was confirmed
Verification results
Full verification passed, including 107 TypeScript tests, 51 Web tests, 38 Swift tests, and secret scanning.
Public screens were unchanged, while the narrative sources of truth for future content decisions were applied.
Basis for completion
The work was complete when brand meaning, voice, factual boundaries, and terminology were organized as responsibility-specific sources of truth with verified references.